Case study / 2025
SOLANA ORIGIN.
Origin Labs — Crypto • Identity
Client
Origin Labs
Year
2025
Discipline
Crypto • Identity
The client problem.
A community-led L2 launching into a noisy market needed an identity that read as serious infrastructure without losing degen-native warmth.
The strategy.
Anchor the brand around a single mark — a sliced ‘O’ — and let it carry across docs, drops and merch. Tight type, cold palette, one acid accent.
Design process
Step-by-step.
- 01
Discovery & audit
- 02
Mark exploration (40+ rounds)
- 03
Type & color system
- 04
Token & UI components
- 05
Launch kit
Mockup presentation
In the world.
Final outcome & result
Sold-out genesis drop within 4 hours. 38k impressions on launch tweet, 12 partner protocols adopting the brand toolkit.
Applications
- →Logo system
- →Token UI
- →Merch capsule
- →Pitch deck
Have a brand worth building?
Let’s craft your next case study.
Branding, identity, packaging, print and digital — built for Indian businesses ready to look as serious as they actually are.
Next project →
LUNA SKIN.
Packaging • eCommerce