Thinking out loud
JOURNAL.
Notes on brand, packaging, process and the rest. Written between projects, when I should probably be designing.
- Branding
Why most D2C brands look identical (and how to escape it).
May 20266 min - Process
The 40-mark rule: why I sketch a hundred logos before showing one.
Apr 20264 min - Opinion
AI didn't kill design taste — bad briefs did.
Mar 20265 min - Packaging
Reading the shelf: a designer's field guide to grocery aisles.
Feb 20268 min - Inspiration
Twelve posters I keep stealing from.
Jan 20263 min - Industry
What working with crypto teams taught me about speed.
Dec 20256 min