Case study / 2025
LUNA SKIN.
Luna Co. — Packaging • eCommerce
Client
Luna Co.
Year
2025
Discipline
Packaging • eCommerce
The client problem.
DTC skincare drowning in beige minimalism wanted to feel premium without becoming another quiet brand on the shelf.
The strategy.
Lean into ritual. Soft botanical photography paired with confident editorial type and a structural bottle silhouette.
Design process
Step-by-step.
- 01
Market positioning
- 02
Naming & voice
- 03
Bottle structure
- 04
Label system
- 05
Unboxing flow
Mockup presentation
In the world.
Final outcome & result
180% lift in landing-page conversion. Featured in three indie beauty publications within a month of launch.
Applications
- →Primary packaging
- →Secondary packaging
- →Web art direction
- →Social system
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ACID REIGN.
Influencer • Merch