Case study / 2024
ACID REIGN.
Acid Reign Studio — Influencer • Merch
Client
Acid Reign Studio
Year
2024
Discipline
Influencer • Merch
The client problem.
A creator with 400k followers wanted to launch merch that didn't read as merch — closer to a real streetwear capsule.
The strategy.
Build the drop around a single graphic language: acid green, distorted Helvetica, custom monogram tag. Limited run, numbered.
Design process
Step-by-step.
- 01
Audience research
- 02
Graphic language
- 03
Garment selection
- 04
Lookbook
- 05
Drop site
Mockup presentation
In the world.
Final outcome & result
First capsule sold through in 11 minutes. Resale market formed within the week.
Applications
- →Garment graphics
- →Hangtags
- →Lookbook
- →Drop site
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Editorial • D2C