Case study / 2024
FOLIO QUARTERLY.
Folio Press — Editorial • D2C
Client
Folio Press
Year
2024
Discipline
Editorial • D2C
The client problem.
An independent print quarterly needed a system flexible enough to carry 80+ pages without feeling templated issue to issue.
The strategy.
A grid-led but typographically loud system. Each section earns its own type pairing inside one consistent skeleton.
Design process
Step-by-step.
- 01
Grid system
- 02
Type pairings
- 03
Section templates
- 04
Cover language
- 05
Subscription kit
Mockup presentation
In the world.
Final outcome & result
Subscriber retention climbed from 61% to 84% across two issues.
Applications
- →Magazine interior
- →Covers
- →Subscription packaging
- →Web
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INDEX SOCIAL.
Agency • Creatives