Case study / 2024
PRIMAL STACK.
Primal Nutrition — Packaging • Supplements
Client
Primal Nutrition
Year
2024
Discipline
Packaging • Supplements
The client problem.
A supplement line wanted to leave behind the bro-science aesthetic without going feminine-clinical.
The strategy.
Architectural typography, single accent stripe per SKU, premium uncoated stock.
Design process
Step-by-step.
- 01
Range architecture
- 02
Label system
- 03
Color coding
- 04
Unboxing
Mockup presentation
In the world.
Final outcome & result
Listed in two specialty chains within the launch quarter.
Applications
- →Label suite
- →Outer carton
- →Web
- →Sales sheets
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