Case study / 2024
LOOKBOOK AW.
Acid Reign — Influencer • Editorial
Client
Acid Reign
Year
2024
Discipline
Influencer • Editorial
The client problem.
The autumn/winter drop needed a lookbook that worked as both a sales tool and a collectible zine.
The strategy.
Two-format release — a digital scroll and a perfect-bound print zine sharing one type system.
Design process
Step-by-step.
- 01
Concept
- 02
Art direction
- 03
Photo edit
- 04
Layout
- 05
Print spec
Mockup presentation
In the world.
Final outcome & result
Print run sold through. Digital lookbook averaged 4m 12s on page.
Applications
- →Print zine
- →Digital lookbook
- →Campaign social
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