Case study / 2023
MARK XII.
Mark XII Labs — Startup • Identity
Client
Mark XII Labs
Year
2023
Discipline
Startup • Identity
The client problem.
A YC-backed dev tool needed a brand that engineers respected and execs trusted at the same time.
The strategy.
A single quiet wordmark, a precise mono, a near-black palette with one optical primary. Restraint as the whole strategy.
Design process
Step-by-step.
- 01
Mark exploration
- 02
Type lockups
- 03
Color system
- 04
Brand guidelines
Mockup presentation
In the world.
Final outcome & result
Closed Series A within a quarter of rebrand. Brand cited in pitch by 3 of 6 leads.
Applications
- →Wordmark
- →Web
- →Pitch deck
- →Conference kit
Have a brand worth building?
Let’s craft your next case study.
Branding, identity, packaging, print and digital — built for Indian businesses ready to look as serious as they actually are.
Next project →
ORIGIN CHAIN.
Crypto • System