Case study / 2025
ORIGIN CHAIN.
Origin Foundation — Crypto • System
Client
Origin Foundation
Year
2025
Discipline
Crypto • System
The client problem.
Foundation needed a unified visual identity across protocol, governance, and grants surfaces.
The strategy.
Three sibling palettes inside one mark family — protocol-cold, governance-warm, grants-neutral.
Design process
Step-by-step.
- 01
Audit
- 02
Sub-brand system
- 03
Component kit
- 04
Documentation
Mockup presentation
In the world.
Final outcome & result
Rolled out across 14 grant recipient teams in 6 weeks.
Applications
- →Protocol UI
- →Governance portal
- →Grants site
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PRIMAL STACK.
Packaging • Supplements