Case study / 2025
CRAVE EATABLES LASSI.
Crave Eatables — Bachubhai’s — Packaging • Dairy
Industry
Food & Beverage / Dairy Products
Design style
Modern food packaging, flavor-focused, traditional dairy brand aesthetic with premium yet consumer-friendly presentation.
Target audience
Dairy beverage consumers, families, youth flavored-drink buyers, retail grocery customers and traditional Indian beverage lovers.
Project overview.
Vibrant, market-ready packaging labels for Crave Eatables’ flavored Lassi range — Makhaniya and Mango. The system enhances shelf appeal, communicates product freshness and establishes a strong traditional-yet-modern dairy identity while housing all required compliance and nutritional details.
Client
Crave Eatables — Bachubhai’s
Year
2025
Discipline
Packaging • Dairy
Duration
4–5 Days
My role
Packaging & Graphic Designer — layout, flavor styling, typography hierarchy, product visualization and production-ready setup.
The client problem.
The client needed packaging that stands out in a competitive beverage market while clearly presenting nutritional information, flavor differentiation and brand identity — without making the layout feel overcrowded.
Design goal.
Create visually appealing, consumer-friendly Lassi packaging that reflects freshness, taste and authenticity while improving recognition and creating a premium market presence.
Our solution.
A bold, clean packaging layout built on flavor-based color coding, appetizing product visuals and a strong typography hierarchy. Traditional dairy branding cues blend with modern packaging aesthetics, while nutritional, ingredient, barcode and manufacturing details are organised carefully to maintain readability and professional standards.
The strategy.
Use flavor as the lead design system. Each variant gets its own dominant color while sharing one master grid, typographic voice and brand block — so the range reads as a confident, recognisable family on shelf.
Colour palette
- Makhaniya Cream Beige#D4B06A
- Mango Yellow#F5C518
- Deep Brown Accent#5B2B1F
- Clean White#FFFFFF
Typography
Bold display typography for product name and flavor
Clean sans-serif for ingredients, nutrition and compliance
Logo concept
The packaging fuses traditional Indian dairy identity with modern retail presentation. Flavor visuals, milk-splash elements and vibrant backgrounds communicate freshness, richness and authentic taste while strengthening the Crave Eatables brand block.
Design process
Step-by-step.
- 01
Product & market research
- 02
Packaging structure understanding
- 03
Flavor-based color exploration
- 04
Typography & information hierarchy planning
- 05
Product visual integration
- 06
Label composition & alignment
- 07
Print-ready packaging setup
- 08
Final quality & readability testing
Deliverables
- → Packaging label design
- → Multiple flavor variants
- → Print-ready packaging files
- → Nutritional information layout
- → Barcode & compliance placement
- → Brand-aligned packaging system
Tools used
Mockup presentation
In the world.
Labels presented on bottle and retail-shelf mockups to validate flavor differentiation, hierarchy and shelf legibility before going to print.
Print & packaging
- → Bottle labels (Makhaniya & Mango)
- → Nutritional & compliance layout
- → Print-ready CMYK artwork
Final outcome & result
Final packaging gave the Lassi range a fresh, premium market appearance with clear flavor differentiation, improving product presentation and shelf visibility for the brand.
A flavor-led Lassi packaging system that turns a traditional Indian beverage into a confident, shelf-ready FMCG product.
Applications
- →Bottle label suite
- →Flavor variant system
- →Print-ready packaging
- →Compliance layout
Client feedback
“The packaging design gave our Lassi products a fresh and premium market appearance. The flavor differentiation looks attractive and the overall layout feels professional while keeping all important information clear and organized.”
— Team, Crave Eatables — Bachubhai’s
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