Case study / 2025
CRAVE EATABLES A2 PROTEIN MILK.
Crave Eatables — Bachubhai’s — Packaging • Dairy
Industry
Food & Beverage / Dairy Products
Design style
Minimal dairy packaging, clean and professional, health-focused, modern FMCG aesthetic, fresh and trustworthy.
Target audience
Health-conscious consumers, families, fitness-focused users, premium dairy buyers and modern retail grocery customers.
Project overview.
Clean, premium packaging artwork for Crave Eatables’ A2 Protein Desi Cow Milk. The packaging communicates purity, nutrition and authenticity while keeping a professional dairy brand identity — built for strong product visibility, organised information and a trustworthy retail presence.
Client
Crave Eatables — Bachubhai’s
Year
2025
Discipline
Packaging • Dairy
Duration
3–4 Days
My role
Packaging & Graphic Designer — layout, typography hierarchy, visual styling, information organisation and production-ready execution.
The client problem.
The client needed packaging that clearly highlights the A2 Protein benefit while keeping a premium dairy product appearance. The challenge was balancing product information, nutritional details and compliance without making the packaging cluttered.
Design goal.
Create attractive, informative milk packaging that emphasises freshness, quality and health benefits while strengthening brand recognition and improving shelf visibility in the dairy segment.
Our solution.
A modern, minimal layout with clean spacing, bold typography and fresh dairy color tones. The “A2 Protein” claim is highlighted prominently for instant differentiation and nutritional value, while a structured grid keeps ingredients, nutrition and legal information legible and premium.
The strategy.
Lead with the A2 claim. Use confident type and white space to make the health benefit the hero, then let supporting information live in a calm, hierarchical system.
Colour palette
- Fresh Green#3E7A2D
- Deep Maroon#6A0D0D
- Soft Blue Accent#3B9DD6
- Clean White#FFFFFF
Typography
Bold sans-serif typography for product hero claim
Clean sans-serif body font for nutritional and compliance details
Logo concept
Traditional dairy branding meets modern health-focused product positioning. Clean type, dairy-inspired visuals and a bold product hero communicate purity, nutrition and authenticity tied to premium A2 protein milk.
Design process
Step-by-step.
- 01
Product & market research
- 02
Information hierarchy planning
- 03
Typography exploration & layout structuring
- 04
Dairy-inspired color selection
- 05
Packaging artwork development
- 06
Nutritional & compliance arrangement
- 07
Print-ready packaging setup
- 08
Final readability & quality review
Deliverables
- → Milk packaging label design
- → Print-ready packaging artwork
- → Nutritional information layout
- → Barcode & compliance placement
- → Brand-aligned packaging design system
Tools used
Mockup presentation
In the world.
Print & packaging
- → A2 milk carton / bottle label
- → Nutritional & compliance layout
- → Print-ready CMYK artwork
Final outcome & result
The packaging gave the A2 Protein Milk a clean, modern and premium appearance. The information layout reads as clear and professional while communicating freshness and health benefits — strengthening the product’s retail presentation.
A premium A2 Protein Milk packaging system that hero-treats the health claim without losing dairy warmth.
Applications
- →Primary packaging
- →Health claim hero layout
- →Compliance & nutrition system
- →Print-ready artwork
Client feedback
“The packaging design gave our A2 Protein Milk product a clean, modern, and premium appearance. The information layout is very clear and professional, while the overall design communicates freshness and health benefits effectively.”
— Team, Crave Eatables — Bachubhai’s
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