Case study / 2025
AGAR SWEETS.
Agar Sweets — Food • Catalogue
Industry
Food, Mithai & Festive Gifting
Design style
Indian festive heritage, modern mithai branding, high-energy editorial
Target audience
Indian families, festive gifting buyers, corporate bulk-order clients and walk-in mithai customers across age groups.
Project overview.
Agar Sweets is a heritage-led Indian mithai brand with a wide product range across sweets, namkeen and festive gift boxes. We designed a festive yet premium product catalogue that organises a dense menu into a scannable, energetic and unmistakably Indian sweet-shop experience — built equally for in-store counters and digital sharing.
Client
Agar Sweets
Year
2025
Discipline
Food • Catalogue
Duration
8 working days (brief to print-ready)
My role
Catalogue & Print Designer — layout, typography, product art direction and pre-press
The client problem.
Traditional Indian sweet shops often rely on cluttered, photocopier-grade menus that under-sell the product. Agar Sweets needed a single catalogue that could carry mithai, snacks and festive boxes together, hold strong pricing hierarchy, and still feel festive, premium and proudly Indian.
Design goal.
Design a festive Indian sweet-shop catalogue for Agar Sweets that organises a dense product range, holds premium shelf and counter presence, and lifts festive-season orders through clearer visual hierarchy.
Our solution.
A bold red and golden yellow palette inherited from Indian sweet-shop heritage, paired with high-contrast circular product frames and a clear pricing hierarchy. The result is energetic, scannable and unmistakably festive — a catalogue that feels like walking into the shop on Diwali.
The strategy.
Lean fully into Indian festive visual heritage instead of running away from it. Use a heritage red-yellow palette, circular mithai framing and confident pricing typography to make the catalogue feel both nostalgic and premium.
Colour palette
- Festive Red#C8102E
- Golden Yellow#F2B30A
- Cream Base#FFF5E1
- Mithai Brown#5A2A14
Typography
Bold festive display serif for category titles
Clean grotesque sans for product names, weights and pricing
Design process
Step-by-step.
- 01
Product categorisation & menu audit
- 02
Layout & information structuring
- 03
Colour & typography system
- 04
Product image composition & circular framing
- 05
Pricing hierarchy & legibility testing
- 06
Print optimisation
Deliverables
- → Multi-page product catalogue
- → Folded menu brochure
- → Festive promotional visuals
- → Print-ready CMYK layout
Tools used
Mockup presentation
In the world.
Catalogue presented as a real counter and customer-facing menu — folded, opened and held — to validate readability and festive appeal in store.
Social media applications
- → Festive campaign Instagram posts
- → WhatsApp catalogue PDF for orders
- → Story templates for daily offers
Print & packaging
- → Festive product catalogue
- → Folded counter menu
- → Diwali & festive season posters
- → Gift box stickers & inserts
Final outcome & result
The catalogue drove a measurable lift in festive-season orders and was reused as the primary customer-facing menu across Agar Sweets’ locations — turning a one-time design asset into a year-round sales tool.
A festive Indian mithai catalogue that turns a heritage sweet shop into a confident, scannable, premium brand experience.
Applications
- →Product catalogue
- →Folded menu brochure
- →Festive promotional visuals
- →Print-ready layout
Client feedback
“Our customers actually pick up the catalogue now and ask for items by name. It looks as festive as our shop feels.”
— Owner, Agar Sweets
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